ABOUT US

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Sports Alliance Company is a joint-stock company built by a formidable team of sportsmen with solid sports backgrounds and a diverse set of business skills and experience. This unique foundation gives our company an unmatched perspective in the business of sports, entertainment, and leisure. In this dynamic time in our country’s history, times are changing. Our goal as a company is to be ahead of this change by being an active participant in revolutionizing the sports landscape in Egypt and beyond.

 

One of the cornerstones of our company is our strong belief in Egypt’s future. With political stability, advantageous governmental policy, and steady growth in turbulent times, we feel that the coming years will bring tremendous growth and prosperity to the Egyptian people. The real estate sector in Egypt has been one of the leaders in this economic and social movement transforming the Egyptian lifestyle and quality of life. Egyptians now more than ever are prioritizing living in communities that provide their families with a healthy and enjoyable lifestyle and an environment ideal for all walks of life. Any successful community today is not only measured by the beauty and design of its architecture but more
importantly built around the family and its lifestyle requirements. 

 

At the core of this social movement is the demand for more sports facilities, professional training and recreational activities for all family members. The catalyst for this demand is also the concurrent success of numerous Egyptian athletes on the international stage. These international successes have made pursuing sports even more appealing. Furthermore, pursuing sports as a profession has become increasingly acceptable socially and very attractive for a wide spectrum of Egypt’s youth. These fortuitous developments have exponentially increased the demand for well-organized and professionally managed training facilities in almost all sports.

 

These developments have not only influenced lifestyle and residential selection, but also educational choices. The Sports Alliance feels there’s a strong need for educational options for athletes. One of our company’s primary goals is to become Egypt’s pioneer in developing a sports/education system tailored to the needs of aspiring athletes. This ambition is not built only on a vision, but a strong track record of operating an academic program for athletes.